Campaign bars, announcement bars and free-shipping bars are simple yet powerful tools that raise conversion by showing a campaign, discount or threshold incentive to all visitors in the site's most visible spot. Easy to set up, measurable in impact and working on all pages.
Why a campaign/announcement bar?
Visitors often don't notice your campaigns. A fixed bar at the top of the page delivers your message to everyone; it feeds conversion with urgency and clarity. For ad traffic it reinforces the landing promise.
Campaign and countdown
With the Campaign Bar you show announcements and discounts, and with the Countdown Campaign Bar you add a timer to create FOMO. The Campaign Bell and Wall Tab add extra attention-grabbing touches.
Raise basket value with a free-shipping bar
A "free shipping over X" message is one of the most effective triggers for raising average order value. The Free Shipping on Cart Page module nudges a customer near the threshold to add one more item.
Targeting and testing
By targeting bars by page, device, visitor type and campaign date and A/B testing, you find the highest converter. Combined with pop-ups the impact multiplies; see the popup builder guide.
Step by step to set up a campaign bar
- Create the bar: Design the announcement/discount message with the Campaign Bar, no code.
- Add urgency: Add a countdown to the end with the Countdown Campaign Bar to create FOMO.
- Set a free-shipping threshold: Raise AOV with a free-shipping bar on the cart page.
- Target and measure: Show with page/device/date targeting and A/B test clicks and conversion.
Frequently Asked Questions
What is a campaign bar?
It's a thin bar fixed at the top of the site showing a campaign, discount or announcement to all visitors. It grabs attention, creates urgency and lifts conversion.
Does a free-shipping bar increase conversion?
Yes. A 'free shipping over X' bar is one of the most effective triggers for raising average order value; it nudges customers to cross the threshold.
What is a countdown bar for?
It shows a countdown to the campaign's end, creating urgency and FOMO; it makes hesitant visitors buy faster.
Does an announcement bar help ad performance?
Yes. Showing the campaign immediately to ad visitors reinforces the landing-page promise and raises conversion.
Can I target the bar?
Yes. You can show different bars by page, device, visitor type and campaign date, and A/B test them.
Which platforms is it compatible with?
It works with Ticimax, IdeaSoft, ikas, T-Soft, Faprika, Akinon, Shopify, WooCommerce and custom software.
Conclusion
Campaign, announcement and free-shipping bars are among the most practical tools that raise conversion and basket value with low effort. CollectAction delivers all of these in one panel with no code. Related reading: increasing conversion rate and exit-intent popup.