You May Also Like is a CollectAction module that shows personalized alternatives a visitor is likely to be interested in, based on their browsing history and product interactions. Each visitor sees a different recommendation list shaped by their own interests, which widens product discovery and keeps them on your site longer.
Why "You May Also Like"?
Visitors often browse without knowing exactly what they want. The product they're viewing may not be quite right: the price, color or model may not fit. If you don't offer alternatives that match their taste at that point, they will most likely leave. You May Also Like opens a new path instead of leaving the visitor at a dead end, and helps them explore a wider part of your catalog.
How does it work?
- Browsing signals: Interactions such as the products a visitor views, the categories they browse and the recommendations they click are tracked.
- Personalized selection: Alternatives the visitor is likely to like are chosen from these signals; two visitors on the same page can see different suggestions.
- Real-time adaptation: As the visitor keeps browsing, suggestions update to follow their changing interests.
- Flexible placement: Show it on product, category, cart or home pages; out-of-stock items are never suggested.
How it differs from similar, complementary and frequently-bought-together products
- Similar Products: Alternatives that resemble the viewed product; everyone sees the same result.
- You May Also Like: Alternatives chosen for the visitor; driven by browsing behavior and different for each person.
- Complementary Products: Items used together with the product (add-ons, not alternatives).
- Frequently Bought Together: Items that shared a basket with the product in past orders.
In short, the other modules put the product at the center, while You May Also Like puts the visitor at the center.
Example use
- Fashion: A visitor who has spent the last few minutes on oversized jackets sees pieces in that style, regardless of the specific item open.
- Electronics: A visitor focused on one brand's headphones sees alternatives from that brand and similar segments.
- Home decor: A visitor engaging with Scandinavian-style items sees picks in the same style from other categories.
- Cart page: One last discovery block matched to the visitor's interests before checkout.
Which e-commerce platforms does it work with?
With a single-line script it works with every platform, including Ticimax, IdeaSoft, ikas, T-Soft, Faprika, Akinon, Shopify, WooCommerce and custom software. It stays in sync with your product catalog and order data, with no theme or code changes required.
Related modules
Let visitors easily return to items they viewed with Recently Viewed Products, embed personalized lists on any page with the Product Recommendation Widget, and ask about interests directly with the Product Discovery Quiz. For your own recommendation scenarios, see Recommender Maker. Guide: e-commerce personalization.
Get started today
Start giving every visitor a discovery experience that matches their taste today. No code, live in one day. Contact the CollectAction team for a 15-minute demo.