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Recommendations & Personalization

Product Recommendation Widget: Embed Personalized Picks on Any Page

Recommend personalized products to every visitor, manage product lists from a panel and embed the recommendation block on any page as a widget. No code, 1-day setup.

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Product Recommendation Widget: Embed Personalized Picks on Any Page

The Product Recommendation Widget is a CollectAction module that shows visitors personalized products, lets you manage your product lists from a single panel and lets you embed the recommendation block as a widget on any page of your site. Home page, category, product detail, cart or campaign landing page: it puts the right products in front of the right visitor, in a block that matches your design.

Why a product recommendation widget?

Most visitors leave if they can't find what they want within a few clicks. Static showcases show everyone the same products, yet every visitor's interests are different. A personalized recommendation block makes discovery easier, keeps people on the page longer and guides them to the next product, multiplying your chances to convert. For the fundamentals, see our guide to the e-commerce product recommendation system.

How does it work?

  • Personalization: The widget picks suitable products based on signals such as the products and categories the visitor has browsed.
  • Product list management: From the panel you build the product lists you want to promote, reorder them, exclude items or pin specific products.
  • Embedding: You place the block as a widget anywhere on the page; the heading, card style and slider or grid layout adapt to your site.
  • Synced catalog: Out-of-stock products are hidden automatically, and prices and images stay current with your catalog.

How it differs from other recommendation modules

Think of the Product Recommendation Widget as the flexible container of your recommendation setup: it serves personalized lists and the lists you curate in one embeddable block. Scenario-specific modules each answer one question: Best-Selling Products uses sales data, Complementary Products finds items that complete a product, Frequently Bought Together uses order history, and You May Also Like follows the visitor's interests. To design rules per scenario, pair it with Recommender Maker.

Example use

  • Home page: A "Picked for you" block showing each visitor different products.
  • Category page: Alternatives matched to the visitor's interests at the end of the listing.
  • Campaign page: The campaign product list you manage in the panel, embedded as a widget.
  • Empty search results: Products the visitor may like instead of a dead-end page.

Which e-commerce platforms does it work with?

With a single-line script it works with every platform, including Ticimax, IdeaSoft, ikas, T-Soft, Faprika, Akinon, Shopify, WooCommerce and custom software. It stays in sync with your product catalog and order data, with no theme or code changes required.

Related modules

Strengthen the block with Similar Products, Recently Viewed Products, the Quick Add to Cart Button and Shop the Look. For more, read our e-commerce personalization guide and explore our conversion solutions.

Get started today

Start showing every visitor products that match their interests today. No code, live in one day. Contact the CollectAction team for a 15-minute demo.

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