Yandex Metrica records all actions (clicks, mouse movements, page transitions, etc.) performed by each user visiting your site, allowing you to monitor and analyze your users' behaviors. Additionally, analyze your returns on investment with Yandex Metrica, plan your advertising budget optimally, and if you are using the CPO advertising model, you can automate CPO calculations and receive detailed reports.
Yandex Metrica Features:
- Session recording and replay
- Referring domains notification
- Traffic channels analysis
- OSite heat map (Heatmap)
- Audience analysis
- Behavior analysis
- Site performance analysis
- Technology analysis
- Customizable rich reports
- Ad hoc reporting and powerful segmentation
