You can present a survey to visitors who have stayed on the page for a certain period or show an exit-intent survey to those who tend to leave the page. Collect feedback from them based on conditions you specify. With this single-question survey, you can regain your visitor's interest and prevent them from leaving your site or learn the reason for their exit. Especially by asking questions that could be beneficial for your site in general, you can gather your visitors' opinions and use them in the actions you take. 

Also, you can reduce the exit rates from your site and thus increase the time spent on the site. Once you activate the action, specifying your question and choices is enough