Ad Acquisition Assistant is an innovative e-commerce plugin that redirects users who arrived from ads (Google, Instagram, etc.) and try to leave by pressing the back button before fully examining the product to a personalized interstitial page. Its goal is to convert your expensive ad traffic instead of losing it.
What is the Ad Acquisition Assistant?
This plugin instantly detects visitors who came from ads and, when they press the back button, activates to show them a personalized, engaging interstitial page. That page offers special deals, popular products, or relevant categories. Unlike showing a popup, it is a more customized, more detectable solution with a greater impact on performance.
Why it matters
Every click you pay for is valuable; when a visitor leaves without examining the product, that investment is wasted. Recovering ad traffic that is about to leave protects your ad ROI and helps you extract more value from your ad budget.
How it works
The plugin instantly detects visitors who came from ads; when a visitor presses the back button, it activates immediately and shows a personalized interstitial page. That page offers special deals, popular products, or relevant categories. If the visitor is interested, they are kept on the site and encouraged to shop; if they still wish to leave, they are smoothly redirected to their original source.
Key features
- Ad traffic detection: Instantly recognizes visitors from sources like Google and Instagram.
- Exit-moment activation: Triggers immediately when the back button is pressed.
- Personalized interstitial: Engaging page with special deals and popular products.
- Smooth exit: If the visitor insists on leaving, they are redirected to their original source.
- Different from popups: A more customizable approach with greater impact on performance.
Impact on conversion and ad performance
The Ad Acquisition Assistant increases ad sales and ROI performance, overall sales, and return-visit rates while helping to reduce the bounce rate. By improving your Google Ads quality score, it also helps lower your advertising costs. Brands using CollectAction see an average conversion lift of +18%.
Why CollectAction?
Ad Acquisition Assistant is part of the CollectAction growth platform. A single line of script makes it compatible with Ticimax, IdeaSoft, ikas, T-Soft, Shopify, WooCommerce, and custom software. It installs in one day with no code and comes with Turkish technical support. More than 100 active brands use CollectAction tools.
Frequently Asked Questions
How does the Ad Acquisition Assistant work?
It detects visitors who came from ads and, when they press the back button, activates to show a personalized interstitial page with special deals and relevant products.
Is this plugin different from a popup?
Yes, unlike classic exit popups, it is a more customizable, more detectable interstitial approach with a greater impact on performance.
What happens if the visitor still wants to leave?
If the visitor isn't interested, they are smoothly redirected to their original source; the experience is not interrupted.
Does it help lower my ad costs?
By improving user engagement and ad performance, it can positively affect your Google Ads quality score and therefore your advertising costs.
How long does setup take?
No coding is required; once the single-line script is added, the CollectAction team configures it and it usually goes live in one day.
Get started today
Get the most value from your ad budget and turn exiting visitors into customers. Setup is completed in one day with no code. Contact the CollectAction team for a free 15-minute demo.