Cross-Directional Redirect is a growth tool that lets you collaborate with partner brands to redirect customers to each other's pages after a sale. When a customer completes a purchase with you, they are guided to your agreed partner's page with an optional discount coupon; your partner sends their customers to you in return. Both sides gain fresh, qualified traffic.
Why it matters
Customer acquisition costs keep rising. Cross-promotion lowers those costs by sharing an already-warm, purchasing audience between partner brands without extra ad spend. The post-purchase moment is when buying intent is highest, and capturing it directly fuels conversion.
How it works
You define your partner collaboration and redirect rules from the panel. When a customer completes an order, they are redirected on the thank-you/confirmation step to the partner's page, optionally with a discount coupon. Because the setup is mutual, your partner also redirects their customers to you, creating a continuous traffic loop.
Key features
- Post-purchase redirect: Smart redirect to the partner page the moment an order completes.
- Exclusive discount coupons: Offer brand-specific incentives to redirected users.
- Mutual collaboration: Balanced, two-way traffic sharing between partners.
- No-code setup: Works across all pages with a single line of script.
- Panel management: Rules, partners and coupons managed from one panel.
Impact on conversion
Cross-promotion delivers increased user traffic, higher sales rates, stronger customer loyalty through discount coupons, and mutual advantages with partners. By sharing warm traffic, it raises the total revenue of both brands.
Why CollectAction?
CollectAction is a growth platform used by 100+ active brands, delivering an average +18% conversion lift. It works with all e-commerce infrastructures via a single line of script, including Ticimax, IdeaSoft, ikas, T-Soft, Shopify, WooCommerce and custom software. You manage cross-promotion alongside WhatsApp tools, an AI chatbot, cart recovery automations and 100+ widgets from one panel, backed by Turkish technical support.
Frequently Asked Questions
How exactly does cross-directional redirect work?
After a customer completes a purchase with you, they are redirected to your agreed partner's page with an optional discount coupon, and your partner sends their customers to you.
Do we choose the partner brands?
Yes, you decide which partners to collaborate with and the redirect rules. The CollectAction team guides you through setup.
Do we need coding knowledge?
No. Once the single line of script is added, all configuration is done from the panel with no coding required.
Is offering a discount coupon mandatory?
No, it is optional. However, offering redirected users an exclusive coupon boosts attention and conversion.
Which e-commerce platforms are supported?
It is compatible with all infrastructures, including Ticimax, IdeaSoft, ikas, T-Soft, Shopify, WooCommerce and custom software.
How long does setup take?
After the script is added, configuration is handled by the CollectAction team and it typically goes live within one day.
Get started now
Grow traffic and sales mutually with partner brands using cross-directional redirect. No code, live in one day. Contact us for a 15-minute demo.